Grow Your Community/Network As a Small Business
- Mango Marketing
- Aug 13, 2024
- 2 min read
Here are ways to expand your network and cultivate a community around your brand:
1. Host Pop-Up Events
Here at Mango, we love a good event (which is why Mango Mixers were born). Pop-up events are a great way to attract new customers and create buzz around your biz. Partner with local shops, cafes, or community centers to host an event showcasing your products or services. These events will naturally connect you with other local business owners.
2. VIP Program
Create a VIP program for your most loyal customers. Offer exclusive education, discounts, early access to new products, or special events. This not only rewards your current customers but also encourages them to refer their friends and family, expanding your network through word-of-mouth.
3. Launch a Podcast or YouTube Channel
Starting a podcast or YouTube channel focused on topics related to your industry can help you reach a wider audience. Share your expertise, interview industry leaders, and engage with your audience through comments and social media. This positions you as an industry expert and attracts a following.
4. Collaborate with Influencers
We have to admit, some influencers are cringe… but partnering with influencers who resonate with your brand values and target audience can help you reach new customers. Ensure that the collaboration feels authentic to build trust with both your audience and the influencer's.
5. Offer Educational Workshops
Host workshops or webinars that provide valuable knowledge and skills relevant to your industry. These can be in-person or virtual events. By offering free or low-cost educational opportunities, you attract potential customers and establish your business as a helpful and knowledgeable resource.
6. Philanthropy
Supporting local organizations and causes not only benefits the community but also increases your visibility. Organize fundraising events, sponsor local initiatives, or offer your services pro bono for a good cause. Philanthropy can attract like-minded individuals and businesses to your network.
By thinking outside the box you can successfully grow your community and network, ultimately leading to greater success for your small biz!
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